Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Faced with seesawing commodity prices and the pressure to be more efficient and environmentally friendly, farmer Jamie Butler is trying out a new worker on his 450-acre farm in England’s Hampshire countryside.


Date: Nov 25, 2018


Questions for discussion:

  • How is technology changing agriculture?
  • How is offering a robotic service contract to farmers different from selling them equipment?
  • Why is it easier to sell a service contract?

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