Description: In the latest episode of “Behind the Numbers,” analyst Debra Aho Williamson joins us in the studio to talk about social stories—what she calls a 21st Century daily diary. What is it about stories that users and advertisers alike seem to find so appealing?
Source: eMarketer.com – podcast
Date: Dec 04, 2018
Link: https://www.emarketer.com/content/podcast-the-charm-of-social-stories?ecid=NL1001
Questions for discussion:
- Summarize the highlights in this discussion.
- Do you agree with the analysis presented about how “stories” impact consumers?
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