Description: In the latest episode of “Behind the Numbers,” analyst Debra Aho Williamson joins us in the studio to talk about social stories—what she calls a 21st Century daily diary. What is it about stories that users and advertisers alike seem to find so appealing?
Source: eMarketer.com – podcast
Date: Dec 04, 2018
Questions for discussion:
- Summarize the highlights in this discussion.
- Do you agree with the analysis presented about how “stories” impact consumers?