Health care industry spends $30 billion a year on marketing

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Critics say patients are often misled by ads that advocate high-priced drugs, unapproved stem cell treatments or genetic tests.

Source: NBC.com

Date: Jan 08, 2019

Link: https://www.nbcnews.com/health/health-news/health-care-industry-spends-30-billion-year-marketing-n956251

Questions for discussion:

  • Summarize the criticisms leveled at the health care industry in this report?
  • Do you agree with the assessments?
  • How should the industry, governments, and the consumer deal with the issues raised?

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