Inside the $3 billion race to kill plastic

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: These startups are capitalizing on consumer anxiety about climate change to market reusable straws, food wrap, and storage bags. Can they compete with plastic industry giants?

Source: FastCompany.com

Date: Jan 16, 2019

Link: https://www.fastcompany.com/90290048/inside-the-3-billion-race-to-kill-plastic

Questions for discussion:

  • How are startups challenging the giant consumer products companies in this arena?
  • Why is this a particularly good environment for startups to enter?
  • What would you advise management of all companies as the transition to more ecological products continues to expand?

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