Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Alibaba hit the headlines with the world’s biggest IPO in September 2014. Today, the company has a market cap among the global top 10, has surpassed Walmart in global sales, and has expanded into all the major markets in the world. Founder Jack Ma has become a household name.

Source: HarvardBusinessReview.com

Date: FROM THE SEPTEMBER–OCTOBER 2018 ISSUE

Link: https://hbr.org/2018/09/alibaba-and-the-future-of-business?mkt_tok=eyJpIjoiWWpnME9XSm1aVEEwT0dZMyIsInQiOiI0YXU4R3pJVitOejhSSXFcL3dJV21DbkltUTVEQnlTRTNxeG1LcjBGR0llOHl4QXd1bFdJTnhWc1NJdlNaMlIwYUhpam9zSUl5azNvZXNuWGtZS3BBXC9DVkFjNTlFOTZndmFVMFptS3B2UzcxZThYMk9MKzZTMGFERjlwblgzd2Q4In0%3D

Questions for discussion:

  • Summarize the highlights in this report.
  • Do you agree with the presentation?
  • What is the message that business managers should take away?

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