Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: It seems that Facebook is about to reverse years of promises around the integrity and independence of its flagship WhatsApp messaging platform. And coming off the back of the worst year of PR for the social media giant, the implications for the future of WhatsApp could be game-changing.


Date: Jan 26, 2019


Questions for discussion:

  • What is changing strategically?
  • Why would management make this change?
  • Do you agree it is best for the firm?
  • What other options are there for monetization?

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