No joke: Comedy Central wants you to watch its new shows on cable, not online

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The veteran network that’s been a go-to for South Park and Tosh 2.0 is pursuing a 3.0 strategy that veers away from chasing online views and embraces the strengths of both digital and linear video

Source: FastCompany.com

Date: JAN 31, 2019

Link: https://www.fastcompany.com/90295808/no-joke-comedy-central-wants-you-to-watch-its-new-shows-on-cable-not-online?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=5&partner=newsletter&campaign_date=01312019

Questions for discussion:

  • How has Comedy Central’s strategies changed?
  • Do you think they are and can succeed in the future?
  • What would you advise management?

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