Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  With fraud plaguing the digital advertising ecosystem, many advertisers hoped that blockchain’s open and distributed ledger would improve the way they filter and detect unscrupulous activity. But we don’t yet know if that’s possible. Why? Because not enough parties are using blockchain.


Date: Jan 26, 2019


Questions for discussion:

  • What is “blockchain” and how does it work?
  • Why has it not succeeded?
  • How can adoptions be increased?

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