Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: New York (CNN)Anheuser-Busch, the parent company of Bud Light, is looking to make amends with the National Corn Growers Association after the beer giant aired commercials with the slogan “brewed with no corn syrup” during Sunday’s Super Bowl.

Source: CNNMoney.com – video report

Date: Feb 04, 2019

Link: https://www.cnn.com/2019/02/04/business/anheuser-busch-corn-super-bowl/index.html

Questions for discussion:

  • Why was the adversting considered offensive by some observers?
  • Do you believe Anheuser-Busch was surprises by the reaction or that possibly, it was expected?
  • How could this follow-up publicity add value to the original message in the adverting?

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