Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information.

Description: Companies may know that more advanced attribution practices are needed to prove marketing value in today’s complex media world, but that doesn’t mean they understand, or easily embrace, these practices.


Date: Mar 01, 2019


Questions for discussion:

  • What is the problem facing managers, according to this research?
  • What are the recommendations?

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