Here’s how much you’d have to pay people to deactivate Facebook for a month

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: A study released in January found out how much people would need to be paid to deactivate their Facebook accounts for four weeks: “The median valuation was around $100 dollars a month,” Stanford economics professor, Matthew Gentzkow, who co-authored the study told Recode.

Source: CNBC.com

Date: Mar 01, 2019

Link: https://www.cnbc.com/2019/03/01/stanford-nyu-study-what-youd-have-to-pay-people-to-get-off-facebook.html

Questions for discussion:

  • What does the article say about FB users and their attitudes towards social media in general?
  • What should FB management take away from this research?

Leave a Reply