Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: In the latest episode of “Behind the Numbers,” eMarketer principal analyst Paul Verna helps us understand whether advertisers are overlooking engagement across devices as dollars move from TV to digital video.

Source: – podcast

Date: Mar 19, 2019


Questions for discussion:

  • Summarize the key points Paul Verna argues in this podcast?
  • Do you agree with his assessments?
  • What guidance should managers take-away from this session?

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