Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Apple has today unveiled its secretive, decade-long effort to build a TV subscription service that will rival the likes of Netflix and Amazon Prime.

Source: Telegraph.co.uk – video report

Date: Mar 26, 2019

Link: https://www.telegraph.co.uk/technology/2019/03/26/everything-need-know-apple-credit-card-tv-plus-news-subscription/

Questions for discussion:

  • What are the competitive advantages for Apple in these markets?
  • How well do you think Apple will be received as it competes with others?

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