Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: When it comes to shopping, social media seems to have somewhat limited influence on parents’ purchasing behavior—but they’ll use it (and other online resources) for researching.

Source: eMarketer.com

Date: Apr 03, 2019

Link: https://www.emarketer.com/content/social-recommendations-influence-one-in-three-mothers-to-buy

Questions for discussion:

  • What does the report say about the influence of social media on parental behavior?
  • What should strategic planning managers do with this information?

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