Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The abacá plant grows without needing lots of water or pesticides, helps stop erosion, and is now being used to replace fossil fuels in clothes.


Date: Apr 12, 2019


Questions for discussion:

  • What are the major attributes that differentiate this new product?
  • How should managers market this new product so as to co-brand with partners in various industries that would use it?

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