Description: The abacá plant grows without needing lots of water or pesticides, helps stop erosion, and is now being used to replace fossil fuels in clothes.
Date: Apr 12, 2019
Questions for discussion:
- What are the major attributes that differentiate this new product?
- How should managers market this new product so as to co-brand with partners in various industries that would use it?
Leave a Reply
You must be logged in to post a comment.