Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The company’s first Manhattan store is nothing like any Ikea you’ve ever been to.

Source: FastCompany.com

Date: Apr 10, 2019

Link: https://www.fastcompany.com/90332083/i-went-to-ikeas-first-small-store-and-it-answered-all-my-prayers?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=6&partner=newsletter&campaign_date=04112019

Questions for discussion:

  • Explain the change in thinking – by management and customers – that has led to this store design.
  • Should Ikea develop this concept at its suburban stores as well?

Leave a Reply

Your email address will not be published. Required fields are marked *