Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The company’s first Manhattan store is nothing like any Ikea you’ve ever been to.


Date: Apr 10, 2019


Questions for discussion:

  • Explain the change in thinking – by management and customers – that has led to this store design.
  • Should Ikea develop this concept at its suburban stores as well?

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