Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: When Tiger Woods won The Masters on Sunday, it was an instant boon to everyone in business with him, directly or even indirectly, from sponsors like Nike and Monster Beverage to broadcaster CBS.

Source: YahooFinance.com – video report

Date: Apr 16, 2019

Link: https://finance.yahoo.com/news/taylormade-golf-ceo-adidas-sale-gave-us-freedom-to-sign-tiger-woods-jason-day-203237110.html

Questions for discussion:

  • How much “stock value” should investors attribute to the “Tiger affect”?
  • Why was the split from Adidas good for TaylorMade?

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