Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: What does parents’ downtime mean for marketers?

Source: eMarketer.com

Date: Apr 15, 2019

Link: https://www.emarketer.com/content/us-parents-get-digital-after-dark?ecid=NL1001

Questions for discussion:

  • What does the research say about social behaviors that would interest marketing management?
  • What are the greatest opportunities for management, according to the research?

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