Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Amazon disclosed on Friday that it spent $1.7 billion on video and music content in the first quarter, providing a new number that investors have previously been forced to predict.

Source: CNBC.com – video report

Date: Apr 26, 2019

Link: https://www.cnbc.com/2019/04/26/amazon-on-pace-to-spend-7-billion-on-video-and-music-content.html

Questions for discussion:

  • What competitive advantage does Amazon have in this marketplace?
  • What strategy would you suggest to management that would capitalize on the opportunities available to the firm?

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