Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The Facebook Cambridge Analytica revelations changed the way people in the US think about online privacy. And it should come as no surprise that many have grown wary over the mishandling of personal information.

Source: eMarketer.com

Date: Apr 29, 2019

Link: https://www.emarketer.com/content/how-social-media-users-have-and-have-not-responded-to-privacy-concerns?ecid=NL1001

Questions for discussion:

  • Summarize the highlights presented in this article.
  • Do you think they suggest longer-term changes in consumer behaviors?
  • How should managers of socially interactive websites deal with these findings?

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