Why L.L. Bean is tiptoeing into Canada with only one store

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: L.L. Bean’s cautious foray into the country offers a level of restraint not seen with many other American retail expansions into Canada

Source: FinancialPost.com

Date: Aug 29, 2019

Link: https://business.financialpost.com/news/retail-marketing/why-l-l-bean-is-tiptoeing-into-canada-with-only-one-store

Questions for discussion:

  • Summarize the strategy taken by L.L. Bean as it enters Canada?
  • Do you think this makes sense?

Leave a Reply