The Renaissance of Somewhat Controversial Public Transit Ads

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the wave of contentious subway ads: What’s allowed? What isn’t? Why have startups become obsessed with marketing on public transit? They also talk about YouTube’s latest FTC fine, a new partnership between TikTok and the National Football League and more.

Source: eMarketer.com – podcast

Date: Sep 05, 2019

Link: https://www.emarketer.com/content/podcast-the-renaissance-of-somewhat-controversial-public-transit-ads?ecid=NL1001

Questions for discussion:

  • Summarize the key points made in this discussion.
  • What are your views on these matters?

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