Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Roots Corp. shares slipped more than 15 per cent after the chief executive said lacklustre foot traffic and a challenging move to a new distribution centre weighed on its most recent quarterly results that missed expectations.

Source: BNNBloomberg.ca – video report

Date: Sep 12, 2019

Link: https://www.bnnbloomberg.ca/roots-tumbles-as-retailer-misses-q2-estimates-amid-challenging-foot-traffic-1.1314413

Questions for discussion:

  • Why is the firm having trouble establishing its brand?
  • What would you recommend?

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