Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Sean Lupton-Smith’s Electric Bike Company wants to bring affordable and efficient transportation to the masses.

Source: – video report

Date: Sep 12, 2019


Questions for discussion:

  • How is this product concept different from competition?
  • Why has this start-up succeeded?
  • What obstacles were overcome?
  • Are there any great barriers to enter this business?

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