Description: Facebook Dating launched in the US last week, giving users ages 18 and older access to typical dating app features like specialized profiles and matchmaking algorithms. Though the dating app space is crowded, Facebook has an opportunity to set itself apart by simplifying what’s arguably the most vexing aspect of online dating: setting up a profile.
Date: Sep 12, 2019
Questions for discussion:
- Summarize the key items known about consumer behavior in this environment.
- What advantage does Facebook have over competitors?