H&M Wants More Customers to Recycle Their Clothes

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Fast-fashion discards are being shredded, and the fibers can be used in new garments.

Source: Bloomberg.com

Date: Sep 27, 2019

Link: https://www.bloomberg.com/news/features/2019-09-27/h-m-wants-more-customers-to-recycle-their-old-clothes?srnd=businessweek-v2

Questions for discussion:

  • What are the benefits to the firm for this effort?
  • Do you think that most consumers are aware of the impact their used clothing has on the environment?
  • How should the firm communicate this effort to customers and the community at large?

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