Budweiser wants to take on China, the world’s largest beer market where local brews rule

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: The world’s largest brewer is making a big push for China and other parts of Asia — but it could prove challenging for Anheuser-Busch InBev to topple local beers that have long dominated their home markets.

Source: CNBC.com

Date: Oct 06, 2019

Link: https://www.cnbc.com/2019/10/07/budweiser-seeks-growth-in-china-vietnam-india-south-korea-beer-markets.html

Questions for discussion:

  • Why does this strategy make sense for the company?
  • What are some of the challenges management is likely to face?
  • How else could the firm grow?

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