Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: eMarketer senior forecasting analyst Oscar Orozco discusses our latest ad spend numbers for Amazon and how it’s maintaining its lead on Microsoft and Verizon.

Source: eMarketer.com – video report

Date: Oct 11, 2019

Link: https://www.emarketer.com/content/daily-forecast-amazon-slowdown-won-t-affect-its-standing-as-no-3-in-ad-spending?ecid=NL1001

Questions for discussion:

  • How is Amazon’s ad revenue generated?
  • How can the firm increase growth?

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