Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: James Dyson has decided to pull the plug on what might have been a historic legacy.

Source: Bloomberg.com

Date: Oct 11, 2019

Link: https://www.bloomberg.com/news/features/2019-10-11/dyson-s-expensive-road-from-electric-to-invisible-cars?srnd=businessweek-v2

Questions for discussion:

  • What does the article say about the challenges facing any company trying to engineer an electric car today?
  • What do you think the electric car industry will look like in ten years, in terms of the companies involved and the countries where production is dominant?

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