It’s a Bird. It’s a Tesla. No, it’s an Arcimoto

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: After 11 years of development, the Arcimoto has finally arrived. It’s a three-wheeled, all-electric vehicle that is small, fast and incredibly fun to drive. But, the jury is very much out on whether or not consumers will pay $12,000 a pop to back this societal and environmental experiment. On this episode of Hello World, reporter Ashlee Vance heads to the Arcimoto’s birthplace in Eugene, Oregon to take the vehicle out for a spin and to hear the saga of its creation. (Source: Bloomberg)

Source: Bloomberg.com – video report

Date: Oct 1, 2019

Link: https://www.bloomberg.com/news/videos/2019-02-14/it-s-a-bird-it-s-a-tesla-no-it-s-an-arcimoto-video

Questions for discussion:

  • Who do you think the target market should be for this vehicle?
  • How would you market it?

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