Description: Imagine, for a moment, that Taylor Swift was wrong. The reigning queen of country-tinged pop shocked fans in 2014 by abruptly and publicly breaking up with a prominent suitor: Spotify. Mere days after the October release of her album 1989, Swift yanked her entire back catalog from the leading music-streaming service—and made a compelling case why Spotify was a threat to her industry.
Date: Oct 21, 2019
Questions for discussion:
- Summarize the key changes that have transformed the music industry.
- What do you think will happen to distribution of content and revenues in the future?