Has Tim Hortons become uncool?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Tim Hortons owes its success to having defined itself clearly in the popular imagination. But that idea has proved inflexible — and might be bad for business

Source: NationalPost.com

Date: Oct 30, 2019

Link: https://nationalpost.com/entertainment/has-tim-hortons-become-uncool-why-the-iconic-chain-doesnt-appeal-to-younger-generation

Questions for discussion:

  • What is the problem with the Tim Hortons brand, according to the report?
  • Can the firm successfully serve more than one target market?
  • What would you advise the firm to do?

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