Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Tim Hortons owes its success to having defined itself clearly in the popular imagination. But that idea has proved inflexible — and might be bad for business


Date: Oct 30, 2019


Questions for discussion:

  • What is the problem with the Tim Hortons brand, according to the report?
  • Can the firm successfully serve more than one target market?
  • What would you advise the firm to do?

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