How a digital focus is changing McDonald’s and Burger King

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: It’s not your imagination. Everything in the retail space is changing fast and new methods of payment are helping lead the way.

Source: Yahooh.Finance.com – video report

Date: Oct 31, 2019

Link: https://finance.yahoo.com/news/how-a-digital-focus-is-changing-mc-donalds-and-burger-king-174440230.html

Questions for discussion:

  • Why are firms like McDonalds moving towards greater use of digital services, including payments?
  • What does this mean for operations of the firm and employment?

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