How Children Get Hooked on Sugary Drinks

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Misleading marketing and labeling may confuse parents about the health value of many juices, a new report finds.

Source: NYTimes.com

Date: Oct 22, 2019

Link: https://www.nytimes.com/2019/10/22/health/drinks-sugar-children.html?fallback=false&recId=558624116&locked=0&geoContinent=NA&geoRegion=QC&recAlloc=control&geoCountry=CA&blockId=discovery-automated&imp_id=763555434&action=click&module=Science%20%20Technology&pgtype=Homepage

Questions for discussion:

  • Summarize the social concerns raised in this report.
  • How should marketers respond to these concerns?

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