Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Depending on how you want to read the numbers, the humble hamburger is a bigger contributor to the warming of the planet than the jumbo jet. Animal agriculture produces 14.5% of man-made greenhouse gases, and cows are responsible for the biggest chunk of that. Global aviation, on the other hand, accounts for just 2% of total emissions.

Source: Bloomberg.com

Date: Nov 06, 2019

Link: https://www.bloomberg.com/news/articles/2019-11-06/meat-free-burgers-turn-climate-concerns-into-a-sales-pitch

Questions for discussion:

  • Do you think marketers can use climate concerns to significantly influence sales of meat-free burgers?
  • Sketch out a plan for a fast food retailer like Burger King.

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