Description: Depending on how you want to read the numbers, the humble hamburger is a bigger contributor to the warming of the planet than the jumbo jet. Animal agriculture produces 14.5% of man-made greenhouse gases, and cows are responsible for the biggest chunk of that. Global aviation, on the other hand, accounts for just 2% of total emissions.
Date: Nov 06, 2019
Questions for discussion:
- Do you think marketers can use climate concerns to significantly influence sales of meat-free burgers?
- Sketch out a plan for a fast food retailer like Burger King.