Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The sneaker may have helped break the two-hour marathon barrier, but it could also bring additional scrutiny from the IAAF.

Source: Bloomberg.com

Date: Nov 14, 2019

Link: https://www.bloomberg.com/news/articles/2019-11-14/nike-s-vaporfly-tests-the-boundaries-of-the-running-shoe?srnd=businessweek-v2

Questions for discussion:

  • What is the problem facing Nike?
  • Would IAAF rejection kill the sales of the product?
  • Do you think this product appeals to a large enough market of potential customers?
  • Who would they be?

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