How Marketers Are Responding to Recent TikTok Headlines

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Though TikTok has become a craze among some younger Americans over the past year, recent headlines about a US government investigation into the platform’s Chinese parent company ByteDance regarding national security concerns have some marketers worrying.

Source: eMarketer.com

Date: Nov 12, 2019

Link: https://www.emarketer.com/content/how-marketers-are-responding-to-recent-tiktok-headlines?ecid=NL1001

Questions for discussion:

  • What are the concerns for users, marketers and investors, as described in this article?
  • Do you think they are well founded?

Leave a Reply