Bumble Bee Files Bankruptcy Amid Antitrust Fines, Lawsuits

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 6 Managing Financial Resources.

Description: Bumble Bee Foods LLC, the largest North American brand of packaged seafood, filed for bankruptcy amid criminal fines and civil lawsuits stemming from a federal price-fixing case with plans for its assets to be acquired by FCF Co. for about $925 million.

Source: Bloomberg.com

Date: Nov 21, 2019

Link: https://www.bloomberg.com/news/articles/2019-11-21/bumble-bee-files-bankruptcy-after-price-fixing-fines-lawsuits

Questions for discussion:

  • What are the business and ethical lessons to be taken away from this story?
  • How would you revitalize the brand, going forward after bankruptcy?

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