Why White Castle isn’t a fast-food giant

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: If you’ve ever eaten a hamburger at a fast-food restaurant, White Castle deserves at least some of the credit. The Columbus, Ohio-based chain is famous for its cheap, small burgers. It’s also widely regarded as the first fast-food hamburger chain in the United States.

Source: CNBC.com – video report

Date: Nov 19, 2019

Link: https://www.cnbc.com/2019/11/19/why-white-castle-is-losing-to-mcdonalds-and-burger-king.html

Questions for discussion:

  • Summarize the history of the firm.
  • How is the White Castle brand unique?
  • Why isn’t White Castle a fast-food giant?
  • Prepare a sketch of a future plan for White Castle?
  • Does White Castle present a good investment opportunity?

Leave a Reply