Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: U.S. consumers splurged more than $2 billion online in the first hours of Thanksgiving shopping on Thursday, while crowds were largely thin at retailers on the eve of Black Friday, reflecting the broader trend away from shopping at brick-and-mortar stores. – video report

Date: Nov 29, 2019


Questions for discussion:

  • How has shopping behavior changed?
  • Why do you think this trend is growing?
  • What should retailers do to deal with this developing environment?

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