Lululemon used to be a niche player, now some think it could be the next Nike

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: For six years, between 2011 and 2017, Lululemon Athletica Inc.’s stock looked as if it was tapped out. The yogawear company was already an incredible success for investors, who backed it from its US$14 IPO in 2007, but further growth was a concern.

Source: FinancialPost.com

Date: Jan 16, 2020

Link: https://business.financialpost.com/investing/lululemon-used-to-be-a-niche-player-now-some-think-it-could-be-the-next-nike

Questions for discussion:

  • Summarize the key points made about the firm and the industry.
  • Strategically, how would you go about making Lululemon the next Nike?

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