Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna discuss Disney’s new streaming service and whether its success will last. They then talk about NBCUniversal’s Peacock video platform details, an augmented reality contact lens and why esports is coming to Imax.

Source: eMarketer.com – podcast

Date: Jan 23, 2020

Link: https://www.emarketer.com/content/podcast-is-disneys-initial-success-sustainable?ecid=NL1001

Questions for discussion:

  • Summarize the highlights presented in the report?
  • Do you agree with the assessments and projections?
  • How should management of these firms plan to go forward?

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