Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: A Q2 2019 GlobalWebIndex survey found that nearly one in four internet users worldwide (24%) don’t understand new technology and fear being left behind, up from just 15% in Q2 2013.

Source: eMarketer.com

Date: Jan 23, 2020

Link: https://www.emarketer.com/content/ces-2020-companies-step-up-to-combat-tech-angst?ecid=NL1001

Questions for discussion:

  • What did the research reveal about consumer attitudes towards technologies?
  • How should businesses deal with these issues?

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