Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Twitter’s user growth has been plateauing for years, as social media users gravitate toward newer platforms like Instagram and Snapchat. But among the countries included in our forecast for Twitter user growth, seven of the top 10 are in Asia-Pacific—a regional trend also evident with Facebook and to some extent, Instagram.


Date: Feb 24, 2020


Questions for discussion:

  • What does the research say about growth of Twitter usage and the reasons given?
  • How important a factor is anonymity, in your opinion?

Leave a Reply