Are we really … drinking less? Or why White Claw’s arrival means more bad news for brewers

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Despite some signs that younger generations aren’t as into alcohol as their parents, Canadians don’t appear to be drinking less overall, just less beer

Source: FinancialPost.com

Date: Mar 6, 2020

Link: https://business.financialpost.com/news/retail-marketing/are-we-really-drinking-less-or-why-white-claws-arrival-means-more-bad-news-for-brewers

Questions for discussion:

  • What is happening to beer and alcohol consumption in Canada?
  • What are the reasons for these changes?
  • What can the industry do?

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