Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss how digital adoption has made it possible—or not—for people to work, study and entertain themselves from home during the COVID-19 outbreak. Who doesn’t use the internet? Do people spend more time watching Netflix or YouTube? And which platforms get the most social media attention? They then talk about Spotify Kids, faster same-day delivery and Sling TV losing customers.

Source: eMarketer.com – podcast

Date: Mar 12, 2020

Link: https://www.emarketer.com/content/podcast-working-and-studying-from-home-shines-a-light-on-digital-usage?ecid=NL1001

Questions for discussion:

  • Summarize the key points made in the discussion.
  • Are you surprised by anything said?
  • What do these items mean for business managers?

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