Cineplex will keep its 165 movie theatres across Canada closed indefinitely

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Canada’s largest movie exhibitor, Cineplex Inc., will keep its doors closed nationwide into the foreseeable future amid the COVID-19 pandemic.

Source: CBC.ca

Date: Apr 01, 2020

Link: https://www.cbc.ca/news/business/cineplex-coronavirus-1.5517694

Questions for discussion:

  • What is the situation facing the firm?
  • Can this business model survive the new social and entertainment consumer environment, once the Covid – 19 pandemic subsides?

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