Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Jeffrey Katzenberg has nearly 50 years of entertainment experience and a massive war chest. Neither of those things guarantee success for his new mobile video service.


Date: Apr 03, 2020


Questions for discussion:

  • Do you think the business model will work?
  • How would you improve chances for success?
  • Who will be the primary target audiences, in your opinion?
  • Do you think this business presents a good investment?

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