Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Electric vehicle start-up Lucid is touting its all-electric Air sedan as a more efficient, faster and spacious vehicle than the Tesla Model S, a car the company’s CEO Peter Rawlinson helped develop.

Source: – video report

Date: Sep 09, 2020


Questions for discussion:

  • How has the Lucid Air positioned itself in the electric car market?
  • What do you think about the brand name choice?
  • Who is the target customer?
  • Do you think this car will resonate with the market?
  • What would you advise marketers do to publicize this new car?

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