Description: Electric vehicle start-up Lucid is touting its all-electric Air sedan as a more efficient, faster and spacious vehicle than the Tesla Model S, a car the company’s CEO Peter Rawlinson helped develop.
Source: CNBC.com – video report
Date: Sep 09, 2020
Questions for discussion:
- How has the Lucid Air positioned itself in the electric car market?
- What do you think about the brand name choice?
- Who is the target customer?
- Do you think this car will resonate with the market?
- What would you advise marketers do to publicize this new car?