Description: Apple Inc. and the government of Singapore have partnered on a two-year health initiative dubbed LumiHealth, which is built around tracking and rewarding user behavior through the Apple Watch gadget and an iPhone app.
Source: Bloomberg.com – video report
Date: Sep 15, 2020
Questions for discussion:
- Describe the partnership plan between Apple, government, and consumers?
- Is this a new business model?
- What are the benefits for all players involved?
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