Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Apple Inc. and the government of Singapore have partnered on a two-year health initiative dubbed LumiHealth, which is built around tracking and rewarding user behavior through the Apple Watch gadget and an iPhone app.

Source: Bloomberg.com – video report

Date: Sep 15, 2020

Link: https://www.bloomberg.com/news/articles/2020-09-16/singapore-to-pay-citizens-for-keeping-healthy-with-apple-watch?srnd=premium-canada

Questions for discussion:

  • Describe the partnership plan between Apple, government, and consumers?
  • Is this a new business model?
  • What are the benefits for all players involved?

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